Published by marketing legends Al Ries & Jack Trout in 1993, The 22 Immutable Laws Of Marketing was meant as a guideline for companies to understand how they can make their products successful internationally and not just locally.
It’s one of Tim Ferriss’s all time favorite books (he always recommends the older, unrevised edition) and if a marketing genius recommends marketing books, I try to pay attention. When I saw this book on Blinkist I got super excited, because I’ve been meaning to pick up a copy for ages. ₦10,000.1-Sentence-Summary: The 22 Immutable Laws Of Marketing is an absolute marketing classic, outlining 22 rules by which companies function, and, depending on how much you adhere to them, will determine the success or failure of your products and ultimately, your company. The Success Principle is one book that belongs in every working person’s library.
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Designed for professionals in the 20-45 year old age group, this innovative title isolates the key for personal success and shows anyone how to grow and thrive in their career in today’s rough and tumble business world.īased upon a unique study of over 450 successful professionals, The Success Principle also shares their success stories and shows how many of them used the key elements of The Success Principle to maximize their career success. The Success Principle provides that help. The bottom line is that almost everyone can use help. Those who have built a career foundation over several years are concerned about whether they can survive as companies reinvent their corporate missions and business strategies. Young educated professionals entering the workforce worry about keeping up with the changing requirements for their positions. ₦4,500.00Ĭreative advice for thriving in any career For many workers in companies today building a career is a difficult task. This book is for anyone who wants to inspire others or who wants to find someone to inspire them. And the people who follow them don’t do so because they have to they follow because they want to.ĭrawing on a wide range of real-life stories, Sinek weaves together a clear vision of what it truly takes to lead and inspire. Those who start with WHY never manipulate, they inspire.
Starting with WHY works in big business and small business, in the nonprofit world and in politics. WHY does your organization exist? WHY does it do the things it does? WHY do customers really buy from one company or another? WHY are people loyal to some leaders, but not others? WHY is not money or profit– those are always results.
And it all starts with WHY.Īny organization can explain what it does some can explain how they do it but very few can clearly articulate why. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way - and it’s the complete opposite of what everyone else does. It was their natural ability to start with why that enabled them to inspire those around them and to achieve remarkable things. People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers might have little in common, but they all started with why. Why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over?
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